I’m an ambitious and dedicated Sr. Experience Designer, with a broad expertise in digital design & communication fields (over 12 years), currently based in Geneva.
I took on challenges on several contexts in fields of experience design, visual, communication and digital design, in Italy, UK, Germany and Switzerland, constantly increasing my knowledge and designing solutions for my clients.
I started working in Benevento, a little city I proudly come from, landing my first position in a publishing company and working there for almost 3 years. I then decided to move to widen my horizons and keep improving, so I chose London, city I fell in love with, going on with my studies and working for some advertising agencies as freelance designer.
I afterwards started to cooperate with a freelance team based in Nuremberg, Germany, where we worked on advertising and editorial projects.
One of the most important Italian designers ever, Massimo Vignelli, said: «If you can design one thing, you can design everything»
This is the concept that kept me going, always trying to improve, and that’s why, over the years, I founded two small companies, working in different fields of design: the first one, OPI Officine Pubblicitarie, is a design network where dozens of professionals from all over Italy provide their knowledge to collaborate on several project among graphic, brand, editorial and experience design.
The last one, w3Doo.it, was an innovative 3D printing startup operating in several fields as arts, architecture, fashion and product design.
After a long career in digital design, I specialized in UX design, with a deep focus in the management of complex projects with structured clients, able to manage the whole cycle of human-centered products’ creation, to conduct the workflow from research to delivery, to apply design thinking methodology, to use frameworks and creating deliverables to improve the quality of digital products crafting highly usable interfaces.
I provide my experience design knowledge in the world of consultancy, as Sr. Experience Designer and Lead, with a deep experience in banking, fintech, gaming and services, in some of the biggest companies based in Milan, such as Banco BPM, ATS, Publicis Sapient, Sisal Group, ItalGas and Atos.
I graduated in Graphic Design & Visual Communication at ILAS Designers School in Naples, where I also studied Social Media Marketing and Photography as complementary fields of my knowledge.
In these last few years my skills have been constantly evolving, so I spread my knowledge from Branding and Visual Communication to User Experience Design, dedicating time to study main practices of UX/UI and how to apply design thinking standards, attending courses and earning certifications, keenly studying the most important authors about human-centered design.
This has been the best way, for me, to evolve in design industry; in this way I could give more consistency to every one of services, digital products and projects I provide and, at the same time, I kept my mind open.
Continuously involved in getting better, I keep studying about human-centered design, emotional design, usability, certificating my knowledge by Interaction Design Foundation certifications, one of the most recognized educational provider in the world about user experience and interaction design.
In 2020 I’ve earned the UX Design Master provided by TAG Innovation School, one of the most important Italian training institution focused in Design.
Personal next step: Nielsen Norman UX certification, the best milestone in the experience design field.
I also spent several years working on consulting and sales, as project manager, multidisciplinary designer and finally entrepreneur, measuring my abilities with the world of innovative technologies, strongly improving the ability to “human-center” my services and empathize with clients and stakeholders, to be always able to translate their business needs in reality.
As dynamic and openminded person, I am constantly looking for new challenges and wishful for great experiences, that’s why I’m always ready to take on new journeys, creating new collaborations and investing time and knowledge in new projects.
I always aspire to improve.
My goal is bringing design everywhere, and provide my skills available to improve products and experiences, meeting the needs of my customers and satisfying user expectations by creating memorable experiences and usable products.
Thanks for reading and being interested in my works,
I really hope you had a good time here.
If you need, feel free to contact me.
Get in touch!