Something about Alessio

1 designer, +12 years of activity in 4 nations, for +50 clients 

I’m a senior experience designer, with a deep knowledge in customer experience strategy and digital design.

From Geneva, I work worldwide, remotely.

Work experience
Work experience
I have over 12 years of experience among UK, Germany, Italy and Switzerland, working with startups, firmsbrands and companies until reaching some of the top corporations across Europe in field of Banking, Gaming, Digital Transformation and Design Consulting.
Then again, I have had the pleasure of dealing with dozens of other clients on projects of various spheres.

Today – Geneva, Switzerland

Senior Experience Designer, Contractor & Mentor

2022 – Milan, Italy

UX Team Lead at Italgas

2022 – Milan, Italy

Senior UX/UI Designer, Design Lead at Atos

2020 – Milan, Italy

Senior UX/UI Designer at Sisal Group

2020 – Milan, Italy

UX/UI Designer Consultant at Publicis Sapient

2019 – Milan, Italy

UX/UI Designer at Banco BPM

2016 – Naples, Italy

Multidisciplinary Designer at w3Doo.it

2014 – Nuremberg, Germany

Freelance Visual Designer

2012 – London, UK

Freelance Visual Designer

2010 – Benevento, Italy

Graphic Designer at Edizioni Torre della Biffa
What I do, and how
What I do, and how
I’m a T shaped designer, with a strong holistic approach in understanding user needs, investigating problems to craft user-centered solutions, digital and physical experiences, impactful products.
I co-operate with researchers, data analysts, designers, product teams and developers to create better experiences and improve the existing ones. 
I strongly believe and apply the Design Thinking methodology, a human-centered approach to innovation that brings together the desirable from a human perspective with the technologically feasible and economically viable for the business.
I’m a T shaped designer, with a strong holistic approach in understanding user needs, investigating problems to craft user-centered solutions, digital and physical experiences, impactful products.
I co-operate with researchers, data analysts, designers, product teams and developers to create better experiences and improve the existing ones. 
I strongly believe and apply the Design Thinking methodology, a human-centered approach to innovation that brings together the desirable from a human perspective with the technologically feasible and economically viable for the business.
Inter alia
Inter alia
DEALING WITH
User Research
Competitive Analysis
Design Thinking
Heuristic Analysis
Data Driven approach
Interaction
Usability
CRAFTING
Personas
Scenarios
User Flows
Wireframes
Design System
Prototypes
BY USING
Figma
Adobe Creative Suite
Miro
Jira
No Code CMS
along the way
along the way
It’s been a long journey, a steady enhancement.
Graphic designer at the beginning of my path, my valuable experiences abroad opened my mind to new disciplines, approaches and methodologies, in years when experience design was blowing up in Europe.
During the years, I even applied my gathered expertise to other design fields, bringing tools of research, critical thinking and human-centric design to physical product design, in help of architects, students and firms to create, test and validate prototypes I used to create by 3D printing technologies. From digital to physical, and back again.
Since I realized that design is all around us, I strongly believe we can’t do without human-centering services, experiences, and products, specially helping people, startups or major corporation to better understand importance and advantages of experience design.
On my path, I’ve had the pleasure to do it with all of them; this is my role, this will be my aim for years to come.
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