I am a UX & Product Designer with solid expertise in experience and digital design.
Based between Barcelona🇪🇸 Geneva🇨🇭 and Milan 🇮🇹
I work both onside or remotely, with clients worldwide.
User Experience & Product Designer, Digital Consultant with 15 years of experience across Italy, the UK, Germany, Switzerland, and Spain.
I’ve collaborated with startups, agencies, brands, and some of Europe’s leading corporations, specializing in Banking, Gaming, Digital Transformation, and Design Consulting.
I bring a holistic approach to every project, working across various industries and challenges to deliver innovative digital solutions and user-centered design strategies.
2022/Present – Remote
Independent UX & Product Designer
2022/25 – USA, Remote
UX & Product Designer at Upwork
2022/24 – Geneva, SUI
UX & Product Designer, Mentor at ADPList
2013/23, Remote
Digital Product Designer at OPI, Officine Pubblicitarie
2022 – Milan, ITA
UX Team Lead at Italgas
2022 – Milan, Rome, ITA
Senior UX/UI Designer, CX Design Lead at Atos
2020/22 – Milan, ITA
Senior UX/UI Designer at Sisal Group
2020/22 – Milan, ITA
UX/UI Designer Consultant at Publicis Sapient
2019/20 – Milan, ITA
UX/UI Designer, MCOM Manager at Consultancy company
2019 – Milan, ITA
UX/UI Designer at Banco BPM
2019 – Milan, ITA
UX/UI Designer Consultant at ATS S.p.a.
2016/18 – Naples, ITA
Multidisciplinary Designer at w3Doo.it
2015/16 – Como, ITA
Multidisciplinary Designer at Bernardis & Ferloni
2013/14 – Nuremberg, GER
Freelance Digital Designer at Werbung und Kommunikation
2012/13 – London, UK
Freelance Digital Designer at DelRio Design
2010/12 – Benevento, ITA
Graphic Designer at Edizione Torre della Biffa
As a UX generalist, I take a holistic, user-centered approach to uncovering needs and solving problems—shaping both digital and physical experiences into products that are meaningful and impactful.
Certified by Google, IBM®, Adobe, Udacity, and Contentsquare, I bring a well-rounded perspective that blends creativity, strategy, and technical understanding.
I’m passionate about accessibility and intuitive design, and I thrive on turning complexity into clarity.
Collaboration is a key part of my process. I work closely with researchers, data analysts, designers, product teams, stakeholders, and developers to craft new experiences and evolve existing ones.
A firm believer in Design Thinking, I champion innovation that balances user desirability, technical feasibility, and business viability.
Interviews, Observations, Surveys
Personas, User Journeys, Problem Statements
Competitive Audit
Heuristic Analysis, Accessibility
AI Prompting
Wireframes, Mockups
Low/High-fidelity prototypes
Usability testing, A/B testing,
Design Refinement
Miro
Figma
Adobe Creative Suite
Jira
No Code CMS, Adobe AEM
Design Systems
Design is a continuous journey of learning and connection.
I started my career in graphic design, and as human-centered thinking began to take hold in Europe, I naturally transitioned into UX; this evolution allowed me to explore several dimensions of design, including the physical one, that I materialzed founding a 3D printing startup, working closely with architects and companies to prototype and test physical products.
Today, thanks to the variety of projects I worked on over the years, I am able to approach every challenge with a holistic mindset, seamlessly integrating strategy, design, and user experience.
My expertise in experience design is a constant pursuit. I actively enhance my skills through a range of industry-recognized certificates, ensuring I stay at the forefront of the field to deliver impactful, user-centered solutions.
Building on this commitment to growth, I’m currently pursuing PMP® certification—a step aligned with my long-term goal of integrating strong project management into my design leadership.
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