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For this customer I started implementing a CX strategy, starting from the research stage, identifying a tone of voice appropriate to the target audience, personas and scenarios, conveying a message in a different way by competitors and comparable, with a deep employee-centric approach.
Online touchpoints have been designed (company website and LinkedIn page), as well as several offline materials, to be part of the welcome kit for new employees.
Tools: Miro, Figma, Adobe Photoshop, Adobe Illustrator, WordPress
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