Arch. Mariarosaria Savoia

Brand Identity

I chose to design a monogram in order to materialize the visual identity of my customer, well representing her personality, with the intent to communicate essentialism by a minimalistic and clean style, eliminating the excess.
The handwriting of the client, crossing and subtracting from vertical shapes, gives life to unique symbols
The sans serif typo adds balance, and the colour range intentionally goes only from white to black, through two shades of grey.
I worked on this brand identity inspired by the style of well-known Italian designer AG Fronzoni, whom is one of my favorites.
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