Tipster is the innovative social platform of Sisal, unique on the Italian market, where registered customers can create a profile for free and join the community; all actions are related to the world of betting.
Tipster is “Best in-house product innovation” at EGR Italy Awards 2021.

Challenge

Tipster has been a constantly evolving project, where the experience of users has been absolutely central.

Its evolution has meant that, over time, the biggest challenge was to integrate, within the platform, the typical dynamics of social networks, to facilitate interaction between users and with the offered services, preserving usability and desirability as well.

Process

I started working on Tipster as the only designer of the project; due the importance of the project, the team expanded over time and I had commitment, and honour, of leading a team of 4 designers (internal employees and external consultants).

I was asked to create features to enrich the user experience, working on different projects such as profile avatar setting, notifications system, gamification, P2P challenge, shared bets, reward system and rankings.

I had the opportunity of covering different aspects of the project by using different tools of my personal skill set, from user research to interfaces, from using framework, to fast test solutions, to enrich the existing design system; so, a project where I could demonstrate my all-round skills.

I not only dealt with the practical ideation and implementation of features, but since Tipster was a completely brand new product on the market, the research phase with users has been crucial.

During the period I worked on it, Tipster has been interested by two huge rounds of user research, provided by two partners (Conflux and H-Farm) to discover all the possible evolutions of the product and validate the already done works.

I took part on several workshop (from the more technical ones to the final stages, with high profile stakeholders and C-level figures) as a product specialist, based on the time spent on the project and the deep knowledge developed about its dynamics.

The collaboration among teams was vital; the project was managed in Agile, with daily meetings (and retrospective meetings every two weeks) with the whole development team and product owners.

Outcome

Tipster has been the most ambitious project implemented by Sisal in recent years; users have promoted the product, demonstrating appreciation through a constant growth of subscriptions. 

Tipster has been awarded as “Best in-house product innovation” at EGR Italy Awards 2021.

Interested in further discuss this project?

Drop me an email at hello@alessiobocchino.cloud