Motivi – Design Challenge
Motivi – Design Challenge
A2A – Design Challenge
A2A – Design Challenge
This work was carried out as a design challenge.
I was asked to increase the conversion rate, decreasing the dropout rate of subscription flow on a2aenergia.eu.
Tools: Miro, Figma
Blog by Sisal
Blog by Sisal
As UX/UI designer I have been in charge of the full experience and interface redesign of Sisal blog, as first assignment of my experience in Sisal Group.
I did some benchmarks on similar products of competitors, and later created wireframes and flows; I then worked in close collaboration with a UI designer, SEO team and Content team, as well as an external provider in charge of development.
Tools: Sketch, Invision DSM, Invision, Jira
Ginetta – Design Challenge
Ginetta – Design Challenge
This work was carried out as a design challenge.
I was asked to ideate a solution for a boat sharing app.
Tools: Figma
DEDALO Lab
What a better challenge to realize a visual identity for an engineering firm founded by five people, five stories, five attitudes, so different to each others, although joined by the intent to build something different in the world of technical consultancy.
Creating a common image in which they could recognize their professionalisms and ambitions.
What a better chance to use colours, building a balance in their difference, working with depths, gradients, shapes, shadows and lights.
MOHO – Brand Identity
Brand identity for MOHO.
Tools: Adobe Photoshop, Adobe Illustrator
Arch. Mariarosaria Savoia
I chose to design a monogram in order to materialize the visual identity of my customer, well representing her personality, with the intent to communicate essentialism by a minimalistic and clean style, eliminating the excess.
The handwriting of the client, crossing and subtracting from vertical shapes, gives life to unique symbols.
The sans serif typo adds balance, and the colour range intentionally goes only from white to black, through two shades of grey.
I worked on this brand identity inspired by the style of well-known Italian designer AG Fronzoni, whom is one of my favorites.
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