Tipster has been the most important project in which I actively participated, as well as one of the main and innovative projects of Sisal Group in the last years.

Tipster is the first social betting platform in Italy, awarded as “Best in-house product innovation” at EGR Italy Awards 2021.

As a senior UX/UI designer, I was asked to create features to enrich the user experience, supervising a team of UX and UI designers (internal employees and external consultants) working on different projects such as profile avatar setting, notifications system, gamification, P2P challenge, shared bets, reward system, ranking.

An important aspect of this project was represented by the continuous updating of the design system with new elements, due to the continuous evolution of the platform with new features.

During this period I have closely worked with external companies in charge of carrying out activities of user research, with the internal product team in charge of identifying the functional requirements of the various features and with the dev team, cooperating in daily meetings in Agile mode.

Tools: Sketch, Invision DSM, Invision, Figma, Jira

As UX/UI designer , I was asked to work on the inclusion of the new Cashout feature within the ticket interface, exclusively on spanish market (due to legal restrictions in Italy), respecting the indications on the functional analysis and preserving usability and readability.

The complete user flow has been represented by more than 150 artboards across multiple breakpoints, taking care of all the possible cases (happy paths, worst cases, error messages etc); the project has been carried out working closely with the Product Owner, in Agile mode.

The work impacted desktop, tablet and mobile breakpoints to then be brought in the app interface as well.

Tools: Sketch, Invision DSM, Invision, Jira

As Senior UX/UI designer, I worked on full responsive upgrading of the entire platform, as well as on designing experience and interface of many features related to the website Sisal.it.

I performed expert analysis, crowd testing, mapping, A/B test, UAT and target selections for user tests.

Some projects I worked on: features related to ticket (details optimization in worst cases, sticky command, filters, My Bets) Form on Demand, Instant Games, icon sets, improvements to physical device interfaces (SelfyDuo, Loyalty Light etc), Virtual Games, porting functions from full responsive to app; all these projects involved the continuous updating of the design system.

All the above listed projects have been managed in agile mode, closely collaborating with product, marketing, content and development teams, as well as external providers.

Tools: Miro, Sketch, Invision DSM, Invision, Figma, Jira

As UX/UI designer, I’ve been tasked to analyse the experience on mobile and desktop online banking platform, in order to identify possibilities of improvement.

I carried out heuristic analyses, usability tests, A/B tests; I daily monitored user feedback and data related to benchmark analysis.

I worked on designing experience and interface of some features, such as touch id access, prepaid card subscription flow, credit transfer function, cookie policy, sharing function of bank routing number, card menu review.

I also created sets of icons, helped to create elements for the new design system of the company and wrote microcopy.

Tools: Miro, Adobe Illustrator, Axure RP, Appbot