Tipster is the innovative social platform of Sisal, unique on the Italian market, where registered customers can create a profile for free and join the community; all actions are related to the world of betting.
Tipster is “Best in-house product innovation” at EGR Italy Awards 2021.

Challenge

Tipster has been a constantly evolving project, where the experience of users has been absolutely central.

Its evolution has meant that, over time, the biggest challenge was to integrate, within the platform, the typical dynamics of social networks, to facilitate interaction between users and with the offered services, preserving usability and desirability as well.

Process

I started working on Tipster as the only designer of the project; due the importance of the project, the team expanded over time and I had commitment, and honour, of leading a team of 4 designers (internal employees and external consultants).

I was asked to create features to enrich the user experience, working on different projects such as profile avatar setting, notifications system, gamification, P2P challenge, shared bets, reward system and rankings.

I had the opportunity of covering different aspects of the project by using different tools of my personal skill set, from user research to interfaces, from using framework, to fast test solutions, to enrich the existing design system; so, a project where I could demonstrate my all-round skills.

I not only dealt with the practical ideation and implementation of features, but since Tipster was a completely brand new product on the market, the research phase with users has been crucial.

During the period I worked on it, Tipster has been interested by two huge rounds of user research, provided by two partners (Conflux and H-Farm) to discover all the possible evolutions of the product and validate the already done works.

I took part on several workshop (from the more technical ones to the final stages, with high profile stakeholders and C-level figures) as a product specialist, based on the time spent on the project and the deep knowledge developed about its dynamics.

The collaboration among teams was vital; the project was managed in Agile, with daily meetings (and retrospective meetings every two weeks) with the whole development team and product owners.

Outcome

Tipster has been the most ambitious project implemented by Sisal in recent years; users have promoted the product, demonstrating appreciation through a constant growth of subscriptions. 

Tipster has been awarded as “Best in-house product innovation” at EGR Italy Awards 2021.

Interested in further discuss this project?

Drop me an email at hello@alessiobocchino.cloud

Manga Comics Market (MCM) is an Italian B2C and B2B e-commerce platform operating in the field of publishing, and more specifically in the world of comics and related articles.

The platform not only allows customers to buy articles from one of the largest comics offerings in Italy, but also allows sellers to operate on it as a digital marketplace, upload their products and share their offers.

Challenge

The project has been total, as the platform offers a vast amount of products, among the first in Italy in the sector, and valuable opportunities for third-party sellers to expand their digital market.

Above all, the lack of a careful hierarchy and information organization has made the platform hard to use, which is why we opted for a total restyling of the information architecture, of the user flows, of many functionalities until arriving to the revision of all the elements of UI, constructing a new design system from scratch. 

The review impacted both B2C context and B2B features.

Process

I started from the basics; although the platform suffered from poor usability and lack of logical order, it however registered more than 20,000 subscribers in a year and a half.

This has allowed me to access a wide audience of users to study their uses, needs and difficulties, to profile the MCM digital experience on its users.

I made a first mapping of the existing experience, which allowed me to understand the main issues to be addressed; thanks to my experience in e-commerce I was previously aware of numerous best practices related to consultation, product sheets, shopping cart etc. that I could gradually apply to the evolving project.

I made a deep competitive analysis, studying more than 10 competitors and several comparable.

I then performed a heuristic evaluation based on Norman’s 10 heuristics that gave me a precise picture of the interventions to apply, that were then prioritized by a prioritization matrix.

At the same time I worked on users by submitting a survey, which data allowed to create Personas and different Scenarios to support the operating line to be undertaken.

I then switched to wireframing the several solutions, designed to solve the existing gaps and, through regular meetings with the client, we have gradually validated the proposed ideas so that they could be obviously user-centered, but also aligned with business goals.

Design system has been built from scratch (the customer was not provided before) by also paying attention to the documentation for the future developement team; I designed all the user flows necessary for navigation, consultation and purchase by users in UI, with the improvement of multiple functionalities as well as the addition of new ones; the whole set of reseller related functionalities has also been revisited.

Outcome

In 3 months of works, my client has been able to see the huge amount of improvements appliable to the UX of his platform, improving the services offered, offering new ones and facilitating, by B2C side, the third party sellers’ experience.

The primary goal is increasing conversions, as well as increasing the number of registered users progressively in the months after the release.

The project is ongoing, the design phase is being completed; development will begin in April 2023.

Interested in further discuss this project?

Drop me an email at hello@alessiobocchino.cloud