For this customer I started implementing a CX strategy, starting from the research stage, identifying a tone of voice appropriate to the target audience, personas and scenarios, conveying a message in a different way by competitors and comparable, with a deep employee-centric approach.
Online touchpoints have been designed (company website and LinkedIn page), as well as several offline materials, to be part of the welcome kit for new employees.
Tools: Miro, Figma, Adobe Photoshop, Adobe Illustrator, WordPress
Sisal.it – UX/UI Responsive Design
As Senior UX/UI designer, I worked on full responsive upgrading of the entire platform, as well as on designing experience and interface of many features related to the website Sisal.it.
I performed expert analysis, crowd testing, mapping, A/B test, UAT and target selections for user tests.
Some projects I worked on: features related to ticket (details optimization in worst cases, sticky command, filters, My Bets) Form on Demand, Instant Games, icon sets, improvements to physical device interfaces (SelfyDuo, Loyalty Light etc), Virtual Games, porting functions from full responsive to app; all these projects involved the continuous updating of the design system.
All the above listed projects have been managed in agile mode, closely collaborating with product, marketing, content and development teams, as well as external providers.
Tools: Miro, Sketch, Invision DSM, Invision, Figma, Jira
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