Manga Comics Market (MCM) is an Italian B2C and B2B e-commerce platform operating in the field of publishing, and more specifically in the world of comics and related articles.

The platform not only allows customers to buy articles from one of the largest comics offerings in Italy, but also allows sellers to operate on it as a digital marketplace, upload their products and share their offers.

Challenge

The project has been total, as the platform offers a vast amount of products, among the first in Italy in the sector, and valuable opportunities for third-party sellers to expand their digital market.

Above all, the lack of a careful hierarchy and information organization has made the platform hard to use, which is why we opted for a total restyling of the information architecture, of the user flows, of many functionalities until arriving to the revision of all the elements of UI, constructing a new design system from scratch. 

The review impacted both B2C context and B2B features.

Process

I started from the basics; although the platform suffered from poor usability and lack of logical order, it however registered more than 20,000 subscribers in a year and a half.

This has allowed me to access a wide audience of users to study their uses, needs and difficulties, to profile the MCM digital experience on its users.

I made a first mapping of the existing experience, which allowed me to understand the main issues to be addressed; thanks to my experience in e-commerce I was previously aware of numerous best practices related to consultation, product sheets, shopping cart etc. that I could gradually apply to the evolving project.

I made a deep competitive analysis, studying more than 10 competitors and several comparable.

I then performed a heuristic evaluation based on Norman’s 10 heuristics that gave me a precise picture of the interventions to apply, that were then prioritized by a prioritization matrix.

At the same time I worked on users by submitting a survey, which data allowed to create Personas and different Scenarios to support the operating line to be undertaken.

I then switched to wireframing the several solutions, designed to solve the existing gaps and, through regular meetings with the client, we have gradually validated the proposed ideas so that they could be obviously user-centered, but also aligned with business goals.

Design system has been built from scratch (the customer was not provided before) by also paying attention to the documentation for the future developement team; I designed all the user flows necessary for navigation, consultation and purchase by users in UI, with the improvement of multiple functionalities as well as the addition of new ones; the whole set of reseller related functionalities has also been revisited.

Outcome

In 3 months of works, my client has been able to see the huge amount of improvements appliable to the UX of his platform, improving the services offered, offering new ones and facilitating, by B2C side, the third party sellers’ experience.

The primary goal is increasing conversions, as well as increasing the number of registered users progressively in the months after the release.

The project is ongoing, the design phase is being completed; development will begin in April 2023.

Interested in further discuss this project?

Drop me an email at hello@alessiobocchino.cloud