Sisal Tipster
Sisal Tipster
MOHO – Brand Identity
Brand identity for MOHO.
Tools: Adobe Photoshop, Adobe Illustrator
Sisal.es – Cashout
As UX/UI designer , I was asked to work on the inclusion of the new Cashout feature within the ticket interface, exclusively on spanish market (due to legal restrictions in Italy), respecting the indications on the functional analysis and preserving usability and readability.
The complete user flow has been represented by more than 150 artboards across multiple breakpoints, taking care of all the possible cases (happy paths, worst cases, error messages etc); the project has been carried out working closely with the Product Owner, in Agile mode.
The work impacted desktop, tablet and mobile breakpoints to then be brought in the app interface as well.
Tools: Sketch, Invision DSM, Invision, Jira
Sisal.it – UX/UI Responsive Design
Sisal.it – UX/UI Responsive Design
As Senior UX/UI designer, I worked on full responsive upgrading of the entire platform, as well as on designing experience and interface of many features related to the website Sisal.it.
I performed expert analysis, crowd testing, mapping, A/B test, UAT and target selections for user tests.
Some projects I worked on: features related to ticket (details optimization in worst cases, sticky command, filters, My Bets) Form on Demand, Instant Games, icon sets, improvements to physical device interfaces (SelfyDuo, Loyalty Light etc), Virtual Games, porting functions from full responsive to app; all these projects involved the continuous updating of the design system.
All the above listed projects have been managed in agile mode, closely collaborating with product, marketing, content and development teams, as well as external providers.
Tools: Miro, Sketch, Invision DSM, Invision, Figma, Jira
FridayPeople.it
FridayPeople.it
For this customer I started implementing a CX strategy, starting from the research stage, identifying a tone of voice appropriate to the target audience, personas and scenarios, conveying a message in a different way by competitors and comparable, with a deep employee-centric approach.
Online touchpoints have been designed (company website and LinkedIn page), as well as several offline materials, to be part of the welcome kit for new employees.
Tools: Miro, Figma, Adobe Photoshop, Adobe Illustrator, WordPress
| Bæk |
| Bæk |
Reinterpretation of “Freitag” brand, its application on products, personalized packaging and advertising campaign.
This is an academic project, several times nominated for design awards.
Tools: Adobe Photoshop, Adobe Illustrator
YouApp & YouWeb – Banco BPM
As UX/UI designer, I’ve been tasked to analyse the experience on mobile and desktop online banking platform, in order to identify possibilities of improvement.
I carried out heuristic analyses, usability tests, A/B tests; I daily monitored user feedback and data related to benchmark analysis.
I worked on designing experience and interface of some features, such as touch id access, prepaid card subscription flow, credit transfer function, cookie policy, sharing function of bank routing number, card menu review.
I also created sets of icons, helped to create elements for the new design system of the company and wrote microcopy.
Tools: Miro, Adobe Illustrator, Axure RP, Appbot
PickUApp
PickUApp
PickUApp is an app concept for a carpooling service.
Tools: Miro, Invision Studio, Sketch
Italgas – Knowledge Base
Italgas – Knowledge Base
As UX team leader, I was in charge of managing a team of UX, UI and motion designers to create a knowledge base for Italgas, customer of Atos, the company I worked for.
I was in charge of managing relations with PM and various stakeholders, as well as supervising the work of the team applying the methodology of design thinking and using typical processes and techniques of UXD.
Furthermore, I was in charge of deepening the Web Content Accessibility Guidelines (WCAG), to ensure the product could comply with the accessibility guidelines.
Tools: Miro, Adobe XD, Figma
Sisal Matchpoint
Sisal Matchpoint
